Conversation with Sir Martin Sorrell

Our three-year plan for 2019-21 calls for doubling of revenue and gross profits.

The case for investment

Digital is the place to be

  • We estimate that in 2018 digital accounted for approximately 45% or $225 billion of total global advertising spend of $500 billion1, and project that by 2022 this share will grow to approximately 55%.
  • The market for internet advertising is expanding at over 20% year-on-year2, compared to 3-4% for the overall advertising market.3
  • US (8% of global internet users), India (12%) and China (21%) are the opportunity.
  1. Excluding about $400 billion of trade support, the primary target of the Amazon advertising platform
  2. Source: Bond
  3. Company estimate

The new marketing era

  • In a low-inflation, lower-GDP growth world, clients need a different kind of marketing partner.
  • The seven tech giants have reshaped the industry, cultivating valuable data in their walled gardens.
  • Insights-driven targeting has replaced traditional marketing and advertising channels. Consumer data is now the battleground and clients want to take back control.

‘Faster, better, cheaper’

  • Our business model is focused on data, content, programmatic.
  • Brands are now operating in an always-on world, where they must react ‘faster’ to incoming events as well as creating their own proactive messages.
  • ’Better’ means using all the technologies in an agnostic fashion.
  • ’Cheaper’ means being more efficient: a big idea applied in endless iterations, 24/7.

One point of connection

  • Clients want true integration. So, we operate as one business, where content and media people work closely together, driven by the data.
  • We share a single P and L.
  • No earn-outs – our leaders all own shares directly in our shared business.

Announcements, presentations, reports & prospectuses

Share price


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Investor contacts

Robust governance

Our commitment to high standards of governance informs the composition of the Board as well as the way it operates, promoting a culture of openness and debate and constructive relations between and among the Executive and Non-Executive members of the Board. The Board currently has two committees: an Audit and Risk Committee and a Nomination and Remuneration Committee. It is the Board’s intention that, beginning with the financial year ending 31 December 2019, the Board will conduct an annual review of its effectiveness and that of its committees, with input from external consultants at least every third year, ensuring that the review is robust and challenging.

A key part of the Board’s commitment to high standards of governance is active dialogue with shareowners at formal and informal briefings and presentations as well as at our general meetings.

Read reports from the Audit and Risk Committee and Nomination and Remuneration Committee in our 2018 Annual Report.

Download 2018 Annual Report

A responsible growth strategy

As a young Group, we are refining our sustainability and corporate responsibility principles. Each business combination we complete brings with it an infusion of fresh talent and perspectives. These new viewpoints present us with a valuable opportunity to explore new ways of delivering on the Group’s core commitment to responsible growth and to enable all our people to maximise their potential.

The Group aims to ensure that all our people work in an environment that supports diversity and fosters a culture of dignity and respect. It is committed to supporting employment policies and practices that support equal opportunities and non-discrimination, and that exceed mere compliance with relevant local legislation and accepted practice.

The Group’s policies and practices of equal opportunities and non-discrimination ensure that an individual’s ability, aptitude and talent are the sole determinants in recruitment, training, career development and progression opportunities, rather than their age, beliefs, physical challenges, ethnic origin, gender, marital status, race, religion or sexual orientation.

We support the Ten Principles of the UN’s Global Compact on Human Rights, Labour, Environment and Anti-Corruption.

We are committed to our obligations to comply with the Modern Slavery Act 2015.

Social investment

Our businesses make a difference in the wider world, by partnering with clients to amplify important social and environmental issues in award-winning campaigns, and through pro bono work, donations and local volunteering.

Greenhouse gas emissions

We are required to measure and report our direct and indirect greenhouse gas (GHG) emissions. Because the Group was formed during 2018 from the mergers of private companies which did not previously collect data on their GHG emissions, we will begin reporting GHG emissions in 2020.



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