A Responsible Business from the Start

Sustainability is an integral part of our long-term business strategy. It’s where we can apply our people’s creative, digital talents to address critical global issues.

Our focus

  • Growing the world’s brightest talent to create a skilled, diverse workplace.
  • The application of technology and our digital expertise for the greater good.


  • Student outreach programmes
  • Supportive internships
  • Comprehensive inductions
  • Career path development plans
  • Mentoring, training and digital learning
  • International exchanges
  • Wellness programmes
  • Supportive internal networks
  • Individual aid
  • Innovative client solutions
  • Supporting UN SDGs
  • Community action
  • Changing the industry status quo
  • Proactive female engagement
  • Inclusive and fair workplaces


  • Leading the industry
  • Exploring emerging tech
  • Immersive educational tools
  • Sharing findings and learnings
  • Client, supplier and tech partnerships
  • Creating shared value
  • Developing modern solutions
  • Effecting change
  • Improving lives
  • Improving energy efficiency
  • Smart workplaces
  • Low-impact client solutions
  • Compliance with GDPR
  • In-house processing
  • Hardware firewalls

Projects for good

Taking the Initiative

WoMMen in Tech

WoMMen in Tech is a platform developed by MediaMonks for all the ambitious women in our (predominantly male) industry. A key initiative is a podcast and video-series about where they started, who they became, and what they learned. Through telling their stories as the women at MediaMonks, they hope to spark conversations, build a tight-knit network of support, and most of all, benefit everyone.

More here


All MightyHive’s people participate in six weeks of MightySchool to learn the ropes of MightyHive as a company, our partners, and the technology we work with. Each new hire is paired with a mentor who helps to navigate life at MightyHive and assists with career planning.

Student outreach

MightyHive has worked with several universities to host events where students can learn about startups, advertising technology, entrepreneurship and life after college. Through these events, MightyHive seeks to empower students to pave their own career path as graduation quickly approaches.

Google: Lioness 2.0

MediaMonks produced an AR app to show how collective action and communication can help address gender inequality in the ad industry. The app fills users’ immediate surroundings with 3D-animated lionesses, representing real women in the industry. Users can tap on the lionesses to explore the personal stories of these women. The app also challenges users with a series of confronting questions about their own workplace experiences. With each response, lionesses roar and stand up to show the percentage of users who answered similarly. The responses are saved in the global Lioness database, helping the pride grow even further.

More here

Employee Resource Groups

Employee Resource Groups (ERGs) join MightyHive people based on shared life experiences to support each other, enhance career development, and receive support from MightyHive to develop programming to advance diversity and inclusion at the company. We are committed to celebrating not only diversity in gender, age, orientation and backgrounds, but also diversity in thinking, perspectives, life stages and levels of experience. Current ERGs include:

  • Pride Coalition advances the understanding, visibility, and inclusion of employees with LGBTQ+ self-identification, as well as create a space for those who may not self-identify as LGBTQ+ but have an interest in the activities of the group as an ally.
  • Culture Collective promotes and celebrates inclusivity across the company’s People of Color community. It provides a space for cultural immersion while offering career-support and mentorship to an ever-growing multicultural workforce. 
  • Broad City helps develop women and allies of women, both professionally and personally. In addition, the group serves as a collaborative learning opportunity exploring what it means to be a woman and examining gender’s many intersectionalities.

Team spirit

From extracurricular intramural sports to outdoor picnics and MightyFriday social events, the MightyHive people ops team organises a variety of events to keep MightyHivers happy and balanced.

Giving Back

Juma Ventures

Juma strives to break the cycle of poverty by paving the way to work, education, and financial capability for youth across America. MightyHive provides pro bono services to help Juma raise awareness for fundraising events and secure donations. A dedicated team of MightyHive account managers is committed to ensuring that Juma have access to high-quality media services and platforms that would otherwise be out of reach.

More here

Hero FinCorp

The CSR wing of Hero FinCorp, an NBFC, has several initiatives aimed to benefit the underprivileged and help them achieve their dreams. They asked White Balance to support Saarthi, a programme that aims to counsel and mentor children in government schools in order to better equip them to dream big, and instill in them the confidence that one day they too could reach those dreams.

More here

Holiday donations

For the 2019 holiday season, MightyHive offices around the world took part in a drive to collect food, children’s toys and donations in collaboration with local non-profit partners such as Food Bank for New York City, Restos du Coeur in Paris and Barnardos in Australia.

Raising Awareness

Tinder: #Pawfectmatch

Tinder India partnered up with six animal rescue and adoption organisations to help ownerless animals find that ‘pawfectmatch’ that they have always wanted. White Balance invited several of these potential matches into its studio and gave them profiles and bios to help spread awareness of the initiative in an engaging and fun way.

More here

BVG: Mind the Gap

With ServicePlan, MediaMonks created an activation to help Berlin’s public transport company, Berliner Verkehrsbetriebe, raise awareness for its equal pay principles as an employer. On Equal Pay Day, female riders received 21% off BVG tickets to shine a light on Germany’s gender pay gap. Through facial recognition, a BVG ticket machine attempted to assess whether riders were eligible for a discount. In addition to the machine, MediaMonks produced a recruitment video and social content to spread the message beyond the booth highlighting the importance of equal pay for Berliners of every gender.

More here

Hive Drive: Location-based AR

Hive Drive is a location-based AR experience that lets people explore a virtual beehive inside an office. For this trick and treat, MediaMonks created a four-panel poster completely covering the three-meter-high windows. Passersby can see and explore the hive behind the window through a bespoke app. The experience is guided by the animated bee, Buzz Aldrone, who cheerfully provides explorers with fun-filled facts about the bee community. MediaMonks crafted the complete experience from concept to content as an educational experiment.

More here

Charité: Printed by Parkinson’s

Raising funds and awareness for Charité’s Parkinson’s research, MediaMonks produced an art collection created by the first machine affected by a human disease. The collection comprises distorted 3D prints of cherished objects belonging to Parkinson’s patients. The objects are informed by each patient’s tremor data, skewing the object’s shape to capture the impact of Parkinson’s. In addition to the collection, we designed a website to tell the patients’ stories and show renders of their objects and how Parkinson’s has affected them. The collection is set to be auctioned off on World Brain Day, with all proceeds going to Charité’s research.

See more


We believe that the focus on ESG is crucial, but has become too complicated and over-intellectualised. If we are focused on the long term, there is no conflict between profitability and the interests of all stakeholders. If you are focused on the short term, there is. It’s that simple!
Sir Martin Sorrell
Executive Chairman

We are growing S⁴Capital in a responsible and sustainable way, for the long-term benefit of all, making a meaningful difference and leaving a light footprint.

We think that actual impacts and outcomes are more important than the lengthy tick-box approach of traditional sustainability reports. We’d prefer to spend time and resources applying our creative digital skills and knowledge to create modern solutions – for our operations, our clients and the wider world.

Nevertheless, we know that if we can’t see where the issues are within the Group, we won’t know if anything needs fixing.

As a relatively young enterprise, we are refining our sustainability and corporate responsibility approach, drawing on the practices already embedded in our businesses. For example, MediaMonks has been a member of the United Nations Global Compact since 2012 and reports annually, following GRI guidelines. We will begin reporting as a Group in a more formal way in 2020. In the meantime, our basic principles are set out below.

Our people

The Group aims to ensure that all our people work in an environment that supports diversity and fosters a culture of dignity and respect. It is committed to supporting employment policies and practices that support equal opportunities and non-discrimination, and that exceed mere compliance with relevant local legislation and accepted practice.

The Group’s policies and practices of equal opportunities and non-discrimination ensure that an individual’s ability, aptitude and talent are the sole determinants in recruitment, training, career development and progression opportunities, rather than their age, beliefs, physical challenges, ethnic origin, gender, marital status, race, religion or sexual orientation.


Gender pay gap

We will begin reporting gender pay data from 2020.

UN goals

Our companies target specific Sustainability Development Goals where we can make the most difference. We support the Ten Principles of the UN’s Global Compact on Human Rights, Labour, Environment, and Anti-Corruption.

Modern slavery

We are committed to our obligations to comply with the Modern Slavery Act 2015.

Social investment

Our businesses make a difference in the wider world, by partnering with clients to amplify important social and environmental issues in award-winning campaigns, and through pro bono work, donations and local volunteering.

Greenhouse gas emissions

We will begin reporting GHG emissions from 2020.