For full reconciliation from statutory to non-GAAP measures, please refer to Note 25 and the unaudited preliminary results published on 18 March 2020.
Sir Martin Sorrell, Executive Chairman and Peter Rademaker, Chief Financial Officer report on a year of expansion and integration.
All-in-all, we were firing on all cylinders in 2019, with like-for-like revenue and gross profit up 41% and 44% and pro-forma revenue and gross profit growth of 37% and 39% and an adjusted operational EBITDA margin of almost 20%, after central costs. This performance is planned to continue into 2020, with budgets and plans targeting strong revenue, gross profit growth and improving operational EBITDA margin.
In 2019, we continued to build our existing and new client base and saw significant strengthening and deepening of our content and data and programmatic practices.
Our focus on geographical expansion, particularly in Asia Pacific, was further underlined by the appointment of Scott Spirit to the Board of S⁴Capital plc and as Chief Growth Officer. The Board was also strengthened by the appointment of three female Non-Executive Directors.
Your Company’s purely digital model based on first-party data fuelling digital advertising content and data and programmatic is resonating with clients.
The imperative will be to move beyond brand awareness and brand trial to client conversion at scale.