Life in the new marketing age
3
Picture 2
Picture 1

The 4Cs in the S4C business

S⁴Capital’s business model is shaped to meet the challenges of marketing’s new era. S⁴Capital people explain why.

Clients

People 1

In an always-on environment, brands need to participate in billions of touchpoints and conversations that have relevance to individual consumers.

Who’s doing this well? Which sectors lag behind? How can S⁴Capital help today’s CMOs in their new roles as digitally-literate explorers and change makers?

  • Elizabeth Buchanan, Non-Executive Director, S⁴Capital
  • Pete Kim, Co-founder and CEO, MightyHive
  • Bruno Lambertini, Founder and CEO, Circus
  • Sasha Schmitz, EMEA Managing Director, MightyHive

Consumers

People 2

Digital. Mindful. Savvy. Idealistic. Lonely. Seeking relevance. Looking for joy.

With high expectations and personal passions.

How should brands connect? Our panel has some answers.

  • Elizabeth Buchanan, Non-Executive Director, S⁴Capital
  • Pete Kim, Co-founder and CEO, MightyHive
  • Bruno Lambertini, Founder and CEO, Circus
  • Sasha Schmitz, EMEA Managing Director, MightyHive

Creativity

People 3

It’s a whole new world out there, so we’re bringing different talents to the table to provide the best creative engine for global and local marketeers.

Get our POV on creative challenges, plus cross pollination, spooky robots, being smarter about smartphones, and why CMOs love the LatAm vibe.

  • Leanne Chabalko, Creative Director, Firewood
  • Wesley ter Haar, Co-Founder and COO, MediaMonks
  • Bruno Lambertini, Founder and CEO, Circus
  • Sasha Schmitz, EMEA Managing Director, MightyHive

Culture

People 4

A common thread of mutual respect and curiosity runs through all our companies and practices, with opportunities to grow through all the phases of an amazing career in one place.

We’re also leading the industry in terms of diversity and gender balance. It’s all good, but there’s much more to do. And what does “a unitary structure” even mean? Discuss.

  • Warren Chase, COO, Firewood
  • Wesley ter Haar, Co-Founder and COO, MediaMonks
  • Kamron Hack, Director of People and Culture, Firewood
  • Sasha Schmitz, EMEA Managing Director, MightyHive