For full reconciliation from statutory to non-GAAP measures, please refer to Note 25 and the unaudited preliminary results published on 25 March 2021.
- Billings is gross billings to clients including pass-through costs.
- Pro-forma numbers relate to unaudited full year non-statutory and non-GAAP consolidated results in constant currency as if the Group had existed in full for the year and have been prepared under comparable GAAP with no consolidation eliminations. Consequently the prior year comparatives will change year on year.
- Like-for-like is a non-GAAP measure related to 2019 being restated to show the unaudited numbers for the previous year of the existing and acquired businesses consolidated for the same months as in 2020 applying currency rates as used in 2020.
- Operational EBITDA is EBITDA adjusted for non-recurring items and recurring share-based payments and is a non-GAAP measure management uses to assess the underlying business performance. Operational EBITDA margin is operational EBITDA divided by gross profit.
- Operational EBITDA margin is operational EBITDA divided by gross profit.
- Adjusted operating profit is operating profit/loss adjusted for non-recurring items and recurring share-based payments.
- Adjusted result before income tax is profit/loss before income tax adjusted for non-recurring items and recurring share-based payments.
The shape of
Our four core
From a peanut
to a unicorn...
2018 2019 2020 2021
- May: Formation and initial funding of S4Capital plc.
- July: Combined with digital content production company MediaMonks.
- December: Combined with programmatic company MightyHive.
- April: Caramel Pictures acquired by MediaMonks.
- April: Combination of MightyHive with ProgMedia.
- June: Announcement of combination of MediaMonks with BizTech.
- August: Combination of MediaMonks with IMA.
- October: Combination of MediaMonks with Firewood Marketing.
- October: Combination of MightyHive with ConversionWorks.
- November: Announcement of combination of MediaMonks with WhiteBalance.
- January: Announcement of combination of MediaMonks with Circus Marketing.
- May: Announcement of combination of MightyHive with Digodat.
- June: Announcement of combination of MightyHive with Lens10.
- July: Announcement of combination of MightyHive with Orca Pacific.
- August: Announcement of combination of MightyHive with Brightblue.
- September: Announcement of combination of MediaMonks with Dare.Win.
- December: Business combinations of MediaMonks with Decoded and MightyHive with Metric Theory.
- January: Announcements of combination of MediaMonks with TOMORROW and STAUD STUDIOS.
- February: MightyHive acquired the assets of Datalicious Australia.
- March: Announcement of conditional agreement to combine MediaMonks and Jam3, completed in May.
- May: Announcement of agreement to combine MightyHive and Racoon.
By all accounts, 2020 was an unforgettable year. We emerged stronger than we’d expected on even our most optimistic performance.
- We continued to grow our top line and bottom line at industry leading rates and exhibited agility in developing new Content revenue streams quickly, such as robotic production, animation and online events and driving Data & Digital Media net revenues.
- We broadened and deepened our client roster. We set about converting client relationships at scale and now have five ‘whoppers’ secure or in sight, in line with our ultimate 202 objective, that is 20 clients each generating revenues of over $20 million per annum.
- We continued to broaden and deepen our Content and Data & Digital Media practices through organic growth and by the addition of a further four Content companies and six Data & Digital Media companies in both 2020 and so far in early 2021.
- We further integrated our unitary client offering around our Content and Data & Digital Media practices.
- We embraced the diversity, equity and inclusion and ESG opportunities and challenges with unique Black-orientated fellowship and female executive leadership programmes, changed hiring practices and education programmes and made zero carbon commitments targeting 2024.
- We achieved double $ and £ Unicorn status in terms of stock market value, in only our second full year.
ESG: sustainability and
“We have a firm belief that creativity and technology are a force for good and powerful tools required in the transition towards a more sustainable society”
- Sustainable Production focuses on our work for and with clients.
- Zero Impact Workspaces concentrates on our own operations.
- Diversity, Equity and Inclusion (DE&I), focuses both on our own workplace and on inspiring others.
Our impact model
- 3,247 employees1
- >30 countries
- 45% women
- >50 offices
- 1,439.9 MWh electricity used
- 6.8m km travelled by plane
- £3,644,586 (gross profit) invested in R&D
- £1.16bn in total assets
- Business partners
Creativity and technology are a force for good and powerful tools required in the transition towards a more sustainable society
Our ESG mission
We are a catalyst for the sustainable impact of our clients
- Zero Impact Workspaces
- Sustainable Production
- Diversity, Equity and Inclusion
- 26% trained on diversity, equity and inclusion
- Offered 77 internships
- 2.66% absenteeism2
- 39% of electricity is renewable
- 1.24 tonnes CO2
- 31% of waste separated (total 153.2 tonnes)
- £295.2m net revenue
- £356,568 donated to charities
- 7,800 projects for clients
- 41 Creativity For Good projects
- 12 CSR partnerships
We empower our people to be a catalyst for change, in an inclusive, diverse and creative workplace
We create a climate-neutral and environmentally conscious business
We remain economically viable and invest in our innovations to enable us to contribute to sustainability challenges in the long run
We improve the sustainable impact of our clients – to bring about the shift in attitudes and behaviour needed to reach the SDGs
Zero Impact Workspaces
Diversity, Equity and Inclusion
- Emission per FTE
(Full Time Employee) 1.24 tonnes CO2
- Charitable donations £356,568
- % 2020 net revenue
(gross profit) donated 0.12%1
- Hours worked on Projects For Good 28,000 hours
- Projects for Good 41
- Diversity ratio 45% women: 55% men
- Percentage of consolidated gross profit of S⁴Capital Group.