Latest announcements & reports
We estimate that in 2018 digital accounted for approximately 45% or $225 billion of total global advertising spend of $500 billion1, and project that by 2022 this share will grow to approximately 55%.
Half of all advertising spend will be on digital media ad formats by 2019/2020, compared to 46% in 2018.2
The market for internet advertising is expanding at over 20% year-on-year3, compared to 3-4% for the overall advertising market.4
US (8% of global internet users), India (12%) and China (21%) are the opportunity.
In a low-inflation, lower-GDP growth world, clients need a different kind of marketing partner.
The seven tech giants have reshaped the industry, cultivating valuable data in their walled gardens.
Insights-driven targeting has replaced traditional marketing and advertising channels. Consumer data is now the battleground and clients want to take back control.
Our business model is focused on data, content, programmatic. Speed, quality and value are key.
Brands are now operating in an always-on world, where they must react ‘faster’ to incoming events as well as creating their own proactive messages.
’Better’ means using all the technologies in an agnostic fashion.
’Cheaper’ means being more efficient: a big idea applied in endless iterations, 24/7.
Clients want true integration. So, we operate as one business, where content and media people work closely together, driven by the data.
We share a single P and L.
No earn-outs – our leaders all own shares directly in our shared business.
Our commitment to high standards of governance informs the composition of the Board as well as the way it operates, promoting a culture of openness and debate and constructive relations between and among the Executive and Non-Executive members of the Board. The Board currently has two committees: an Audit and Risk Committee and a Nomination and Remuneration Committee. It is the Board’s intention that, beginning with the financial year ending 31 December 2019, the Board will conduct an annual review of its effectiveness and that of its committees, with input from external consultants at least every third year, ensuring that the review is robust and challenging.
A key part of the Board’s commitment to high standards of governance is active dialogue with shareowners at formal and informal briefings and presentations as well as at our general meetings.
Read reports from the Audit and Risk Committee and Nomination and Remuneration Committee in our 2018 Annual Report.
We are growing S⁴Capital in a responsible and sustainable way, for the long-term benefit of all, making a meaningful difference and leaving a light footprint.
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Powerscourt is an award-winning independent strategic communications consultancy. From offices in London and Dublin, it provides trusted advice to the world’s top companies on critical business issues.